BOARD OF DIRECTORS
Katie Herbert - Chair
Katie is the CEO and co-founder of Healthkind — a social impact-minded start-up on a mission to deliver personalized care, at scale. The small (and mighty!) community market at Sorauren reminds her of the roadside fruit and veggie stands of her hometown of Leamington, Ontario — the tomato capital of Canada.
Colin Guldimann - Treasurer
An avid cook, baker, reader, amateur sommelier and (not so avid...) runner. He joined the Sorauren Farmers Market board to support the Market in its crucial food security and community building efforts, and in an effort to advocate for greater connections between people, farmers, the land, and the food they consume. An economist by training, he has spent the better part of his career researching the macroeconomic impacts of climate change in Canada at RBC's Climate Action Institute.
Gideon Greenbaum-Shinder - Executive Director, Market Manager
Gideon Greenbaum-Shinder is a passionate community member, an amateur urban farmer, and a seasoned market manager dedicated to fostering vibrant, sustainable local food networks. With years of experience in event coordination and supporting local growers, Gideon curates a market experience that is welcoming, engaging and fun for everyone! He has a background in the arts. Telling stories through the lens of photography. Gideon loves his dog Levon, playing the bass, bad movies and cooking overly complex meals.
Sandra Van - Director
Sandra Van, a community advocate, has spent over 25 years working to address housing, poverty, and food insecurity in West Toronto. Raised on a farm, Sandra’s passion for food and community building led her to develop innovative urban agricultural programs and food security initiatives. She co-founded the Garden’s Pod Project, a pioneering model for mobile-raised gardens on underutilized community land. Sandra also established a large-scale community kitchen and coordinated weekly pop-up food hubs in South Etobicoke, partnering with local agencies to drive positive change. With a Master’s degree in Social Work and Fine Arts, Sandra brings a unique blend of creativity and social justice expertise to herwork. Sandra lives in the Roncesvalles community.
Shalini Gambhir - Director
A healthcare leader spanning over fifteen years, Shalini has worked in small to large scale public
and private healthcare clinics, integrative medicine clinics, and founded Nutrition Poet, a
wellness company with its roots in Ayurvedic wisdom. Shalini inspires to re-invent inner balance and empower our communities to elevate their culinary journey by recognizing that food, spices and herbs are medicinal in nature and hold a nourishing and transformative role in the wellness integrative system.
Jezebelle “Jzb” Mossong - Assistant Market Manager
Jzb is a professional freelance photographer with a passion for urban agriculture. Her focus is food sovereignty and ecological farming practices. From working as a farmer and vendor in a farmer's market, she now brings her experience together for the Sorauren Farmers' Market.
